What We Do

Our Flooring Services

Expert Craftsmanship Backed by 25+ Years of Experience and NWFA Standards

Complete Flooring Solutions

From installation of new hardwood floors to restoration of century-old originals, BBJ Hardwood Flooring delivers expert craftsmanship backed by 25+ years of experience and adherence to National Wood Flooring Association standards.

We're not just installers—we're flooring professionals who understand wood's behavior, proper techniques, and the details that separate good work from exceptional work. Whether your project is a single room or an entire commercial building, we bring the same commitment to quality and customer satisfaction.

Our Core Services

Hardwood & Engineered Installation

Professional installation of solid hardwood and engineered flooring following NWFA guidelines. Proper acclimation, moisture testing, and expert installation techniques ensure your floors perform beautifully for generations.

Includes: Solid hardwood, engineered hardwood, glue-down, nail-down, floating installations, subfloor preparation

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Floor Sanding & Refinishing

Restore the natural beauty of your existing hardwood with our professional refinishing services. Dustless sanding technology, custom stain matching, and durable finish systems bring worn floors back to life.

Includes: Dustless sanding, custom staining, oil-modified & waterborne finishes, penetrating oils, hard wax oils, recoating

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Floor Repairs & Restoration

Expert repair services for water damage, scratches, gouges, and worn areas. Our seamless repairs blend invisibly with existing flooring through expert species matching and custom stain formulation.

Includes: Water damage restoration, board replacement, scratch repair, gap filling, structural repairs, stain matching

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Luxury Vinyl & Laminate

Durable, waterproof, and beautiful alternatives to hardwood. Today's luxury vinyl offers realistic wood and stone visuals with exceptional durability—perfect for basements, kitchens, and high-traffic areas.

Includes: LVP, LVT, SPC, WPC, laminate, glue-down, click-lock floating, waterproof options

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Commercial Flooring

Professional flooring solutions for offices, retail, restaurants, healthcare, and multi-family housing. We understand commercial demands: high traffic, rolling loads, code compliance, and business continuity.

Includes: New construction, tenant improvements, commercial refinishing, maintenance programs, after-hours scheduling

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Historic Floor Restoration

Specialized restoration for Milwaukee's Victorian, Craftsman, and pre-1950s homes. We understand quarter-sawn oak, antique heart pine, and the preservation techniques these irreplaceable floors require.

Includes: Gentle sanding, period finishes, reclaimed board sourcing, parquet restoration, historic district expertise

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Custom Inlays & Decorative Borders

Transform your floor from beautiful to breathtaking with custom inlay work. In partnership with Oshkosh Designs, we bring precision laser-cut medallions, borders, and custom patterns to homes and businesses throughout Southeast Wisconsin.

Our Inlay Capabilities

Medallions: Stunning centerpiece designs for foyers, dining rooms, and commercial lobbies. Available in dozens of patterns or custom-designed to your specifications.

Borders: Define spaces and add elegance with wood borders in contrasting species, contrasting stains, or intricate patterns.

Custom Designs: Company logos, family crests, geometric patterns, or your original design—if you can envision it, we can create it.

Installation Expertise

Inlay installation requires precision routing and exacting tolerances. We handle accurate template creation, clean routing without chipping, perfect-fit installation, and seamless finish integration.

Explore Oshkosh Designs' full catalog → to discover the possibilities for your project.

Why NWFA Standards Matter

The National Wood Flooring Association sets the industry standards for wood flooring installation, sanding, and finishing. Here's why that matters for your project:

Proper Acclimation

Wood flooring must reach equilibrium with your home's environment before installation. Skipping this step—as many contractors do—leads to gaps, buckling, or cupping down the road.

Moisture Testing

NWFA guidelines require testing both subfloor and flooring materials before installation. This prevents moisture-related failures that void warranties and damage floors.

Correct Sanding Progression

Proper grit sequences and techniques create smooth, flat surfaces ready for finish. Shortcuts leave scratches that show through stain and finish.

Finish Application

Environmental conditions, application methods, and dry times all affect finish durability. Following manufacturer and NWFA guidelines ensures lasting results.

We follow these standards because they work—and because your flooring investment deserves professional-grade installation and care.

Service Areas

Based in Pewaukee, we serve residential and commercial clients throughout Southeast Wisconsin:

Milwaukee Metro

Milwaukee, Wauwatosa, Shorewood, Whitefish Bay, Bay View, Brookfield

Waukesha County

Waukesha, Pewaukee, New Berlin, Menomonee Falls, Muskego, Oconomowoc

Madison Area

Madison, Middleton, Sun Prairie, Fitchburg, Verona

Lake Country

Hartland, Delafield, Nashotah, Chenequa, Okauchee

North Shore

Ozaukee County, Mequon, Cedarburg, Grafton, Port Washington

Racine/Kenosha

Racine, Kenosha, Mount Pleasant, Caledonia, Oak Creek

Don't see your community? Contact us—we likely serve your area.

Ready to Start Your Flooring Project?

Contact us today for a free consultation and detailed estimate. We'll discuss your goals, evaluate your space, and provide honest recommendations.

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